I thought it was strange at first for funimation and viz to use hulu for video embedding but I was thinking that maybe the elite service offered by Funimation is not at all hulu embedded video. Instead you would get a dedicated HD available experience
for some anime, exclusive content, and certain licensed funimation anime that are not available to other services such as crunchyroll. Of course I would have no way of knowing at all if this true since the elite service has been down for a while. =P
I thought along the lines that Viz would do the same thing in theory. I don't think they would now due to money problems. However, it is interesting to know that they launched an anime service called Neon Alley to have scheduled anime running at certain times
viewable on Pc, Mac, PS3, and xbox 360.